KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

The English YouTube personality, commentator on video games, comedian, and rapper known as KSIOlajidebt, or KSI, boasts a net worth of $100 million. Ranked among the highest earners among internet personalities globally, KSI earned $25 million between September 2022 and September 2023. At present, he operates three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” amassing over 8.6 billion views across his videos. His main channel has attracted 24.1 million subscribers, and he also previously belonged to the YouTube group Sidemen, which oversees four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt merges the gaming term “KSI,” his given name Olajide, and “BT” for British Telecom. He predominantly shares gaming content centered around FIFA and has played the game alongside Alex Oxlade-Chamberlain, an Arsenal and England midfielder. In the music realm, KSI released his single “Lamborghini” featuring P Money in 2015, which achieved #7 on the UK R&B chart and #30 on the UK Singles Chart. His discography includes the studio albums “Dissimulation” (2020) and “All Over the Place” (2021), along with features on tracks by BlacknWhite, Sway, and Yogi. Additionally, KSI authored a book titled “KSI: I Am a Bellend” in 2015, which was renamed “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet” in the U.S.

KSI’s rivalry with Logan Paul is well-known, and on August 25, 2018, they participated in a highly publicized pay-per-view boxing match dubbed “the biggest internet event in history.” The initial bout ended in a draw, leading to a rematch on November 9, 2019, at the Staples Center in Los Angeles. The first match attracted 2.25 million live viewers, with 1 million watching through pay-per-view and an estimated 1.2 million streaming illegally via Twitch. Ultimately, around 1.3 million purchased the fight via PPV, earning approximately $13 million in revenue. It is estimated that both Logan and KSI each earned around $2 million from the match before taxes, including income from merchandise. For the rematch, both fighters were assured a minimum of $900,000. Their combined earnings from the second encounter, which was aired by DAZN USA, likely exceeded $3 million each. KSI had also fought fellow YouTuber Joe Weller previously and won by technical knockout in the third round; this fight attracted 1.6 million live viewers and achieved 21 million views within a day.

Prime Energy Drink

In recent times, discussions about KSI’s net worth have frequently included the energy drink “Prime.” For those unfamiliar, KSI and Logan Paul have been promoting Prime since its launch in January 2022. Though the reports from Prime are not verified, they claim that the drink generated $565 million in revenue over the year from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? No, they do not own the brand outright but serve as promoters and reportedly hold equity. It is commonly thought that they each own 20% of the brand or collectively own 20%. The majority of the company is held by Congo Brands, an umbrella company based in Louisville, co-owned by Max Clemons and Trey Steiger.

If we assume that both Logan and KSI each maintain a 20% stake in the brand, we can consider Rockstar’s sale to Pepsi for $3.8 billion in 2020, which occurred when it was generating $800 million in revenue. This indicates that Rockstar was valued at about 5 times its revenue. If Prime achieves $600 million annually in revenue, the overall valuation of the brand might be approximated at $3 billion (5 times $600 million). Therefore, if Logan and KSI each indeed own 20% of Prime, their stakes could be valued at $600 million.

If they truly possess a combined ownership of 20%, meaning 10% each, that amounts to $300 million for each individual. Given that their actual equity stakes remain unknown and the brand’s revenue figures are unverifiable, everything mentioned above is merely speculative. Nonetheless, it is reasonable to conclude that both have significant and valuable stakes in a expanding business.

Prime has secured a variety of celebrity endorsements, such as quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA fighter Alexander Volkanovski. It can be inferred that these celebrities likely received equity in return for their endorsements.

Early Life

Born Olajide Olayinka Williams Olatunji on June 19, 1993, KSI, also known as KSIOlajidebt, hails from Watford, Hertfordshire, England. His mother, Yinka, is originally from London, while his father, Jide, comes from Nigeria. KSI has a younger brother, Deji, who is a YouTuber as well; in 2015, KSI earned the title of #1 on Tubular Labs’ list of the “UK’s Most Influential YouTube Creators,” with Deji following at #2. During his time at Berkhamsted School, KSI met Simon Minter, who would later become a fellow member of the Sidemen. In 2018, after Deji released a video revealing KSI’s private bank records, KSI publicly criticized his family for Deji’s behavior, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI started his first YouTube channel in 2008 under the username “JideJunior,” and later launched the “KSIOlajideBT” account in July 2009. Once he began to generate consistent revenue from his FIFA gaming commentary videos, he chose to leave sixth form college. Subsequently, KSI expanded his content to include vlog-style videos and a broader range of games, achieving one million subscribers by 2012. He joined Polaris, a sub-network of Maker Studios, in 2013, and in October of the same year, he became part of the Sidemen, a British YouTube group known for their sketch comedy, challenges, and video game commentary. In August 2017, KSI announced his departure from the Sidemen, subsequently releasing diss track videos targeting other members.

Music Career

KSI debuted his album, “Dissimulation,” in May 2020, which climbed to #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This album, certified Gold, included singles like “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His next album, “All Over the Place,” released in 2021, topped the UK Albums Chart and featured the Gold singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). KSI has also put out several EPs including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).

The studio album “All Over The Place” was released by him in 2021.

Personal Life

KSI actively engages in charity work, participating in various charity television programs such as “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to YouTuber Castro1021’s charity stream, and he participated in the Race Against Slime event to raise funds for SpecialEffect, a U.K.-based organization focused on helping individuals with physical disabilities enjoy video games. Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football events, collectively raising nearly £400,000 for charities including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he made a $60,000 donation to the Black Lives Matter Global Network Foundation and other organizations that support the black community, along with contributing clothing to the Seaview Project. That same year, he also joined “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now initiative, in addition to featuring on the charity single “Stop Crying Your Heart Out” for Children in Need. In 2021, during BBC Radio 1’s “Lol-a-thon,” he donated £10,000 to Comic Relief.

An avid supporter of Arsenal F.C., KSI has made appearances on AFTV, a channel dedicated to Arsenal fans. In 2012, he faced accusations of sexually harassing women at a Eurogamer event as well as sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI received a ban from attending future Eurogamer events.

Awards and Nominations

KSI was honored with a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards in 2016, where he was also recognized as Vlogger of the Year by the NME Awards. In 2020, he received an Amazon Music UK award for Best Song for “Lighter,” which also earned him a BRIT Award nomination for Best British Single. Additionally, he has garnered three nominations for the Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (in collaboration with the Sidemen) in 2019. The publication “Sidemen: The Book” was nominated for a British Book Award for Non-Fiction: Lifestyle Book of the Year in 2017, and he earned a BBC Radio 1’s Teen Choice Award nomination for Best British Vlogger that same year. KSI also received nominations from the Global Awards in 2018 for Social Media Superstar, MTV Awards for Hottest Summer Superstar in 2020, MOBO Awards for Best Media Personality in 2020, and TMTV Awards for Hottest Summer Superstar in 2021. He won the “Personality of the Year” award at the Rated Awards in 2022.

Real Estate

KSI revealed in a 2020 interview with “Men’s Health” that he possesses over ten homes in England, with a total value exceeding £10 million. In December 2021, he vacated a flat he had shared with a friend and acquired a story home in London valued at £10 million.