JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

With a net worth estimated at $20 million, JoJo Siwa is widely recognized as an American dancer, singer, actress, model, and reality television personality. Her fame began with “Abby’s Ultimate Dance Competition,” leading to her appearances on “Dance Moms.” While reality TV certainly contributed to her initial recognition, JoJo truly found her stride on YouTube, where her videos have garnered hundreds of millions of views, earning her nearly 12 million subscribers. She has been acknowledged as one of the world’s most influential individuals.

Early Life

Born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, JoJo gained immense popularity with YouTube music videos like “Boomerang” and “I Can Make U Dance.” Following a successful tour in 2018 that covered 52 cities across the United States and Canada, she began performing in sold-out arenas, eventually expanding her tour to cities in the UK and Australia.

JoJo Siwa Hair Bow Sales

Many fans speculate that JoJo’s net worth is likely much greater than our current estimate, given her reported sales of 40 million hair bows. This figure, while not verified by independent sources or business journals, certainly indicates a lucrative product sales stream. Nevertheless, selling 40 million bows does not automatically equate to JoJo making “hundreds of millions” from those sales.

In celebrity product lines, earnings typically come once specific sales thresholds have been met, after covering production and marketing expenses. If JoJo has indeed sold 40 million bows, it suggests she has surpassed the necessary sales milestones, meaning she is indeed receiving a percentage of the earnings.

Using a conservative estimate based on the industry’s average cost for goods sold at $9 per bow, each sale is projected to generate $2.5 in net profit. Through analysis of similar celebrity endorsement deals, we estimate that JoJo may earn about 20% of profits after covering costs. This results in around $0.54 in earnings per sale before taxes. Assuming she sold 40 million bows, it is likely she had to sell 10 million to cover her initial expenses, therefore yielding her pre-tax earnings of approximately $16 million, which would translate to about $8 million after taxes.

These financial calculations indicate that JoJo is indeed generating a significant income from her product lines. It is essential to note that the estimated net worth figures presented here are calculated after taxes. Therefore, for someone to have a net worth of $14 million, they would need to earn anywhere from $25 million to $30 million prior to taxes and additional fees. Should JoJo sustain her current popularity, it is entirely conceivable that she could reach a net worth between $50 million and $100 million in the future.

Filmography

Over the course of her career, JoJo Siwa has featured in various television shows, prominently including Nickelodeon productions such as “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Her notable appearances also comprise “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”

“Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” are among Siwa’s notable television appearances.

Additionally, Siwa has contributed to films like “The Angry Birds Movie 2” and “The J Team.”

Throughout the years, she has received numerous nominations and secured wins for “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

JoJo made a significant investment in February 2020 when she acquired a residence in Tarzana, California, for $3.5 million. At just 16 years old, she had acquired wealth surpassing what most individuals earn in a lifetime. Shortly after purchase, Siwa showcased her new home on her YouTube channel, providing a grand tour for her devoted followers.

The Mediterranean-style property boasts 6,000 square feet of living area, providing ample space for the entire Siwa family. Features such as marble floors, fireplaces, a gourmet kitchen, and French doors, along with many other amenities, promise comfort for this young content creator for years ahead. Outdoors, there’s also a swimming pool paired with a sports court.

Personal Life

Between August and November 2020, Siwa dated TikTok sensation Mark Bontempo. In January 2021, she publicly identified as a member of the LGBTQ+ community via social media. The following month, JoJo Siwa shared that she was in a relationship with her close friend, Kylie Prew. After experiencing a breakup in late 2021, the duo reconciled in May 2022. However, they split again in June 2022, leading Siwa to begin dating social media influencer Avery Cyrus in August. By December 2022, news broke of Siwa and Cyrus’s separation.